Blaise Aguera Arcas – Software architect, designer, and imagery authority at Google states: We put thought into every color, photo and type treatment to make sure that the mood and messaging is accurate and that the experience for the user is intuitive. Not only does an interactive designer make websites beautiful, but they also make websites more useable. Don’t forget about project managers! They are the ones who keep everything running smoothly, from meeting deadlines to communicating directly with the client, account managers are invaluable. Photographers may need to do a custom photo shoot to capture the brand’s look appropriately, so the ID needs to choose a photographer who can create the look they are going for. The copywriters and content developers will be writing and helping to determine layout based on messaging and strategy. Other people an ID (interactive designer) needs to be able to communicate and collaborate well with are copywriters, content developers, user experience & information architecture strategists, and photographers. However, they should be able to communicate and collaborate primarily with the client, whose ideas they are realizing, and the developer(s), since they will be the ones building the designer’s vision. An interactive designer should be very familiar with everything listed above, but this doesn’t mean they will be the one to implement everything (i.e. Why? Because it takes more than one person to create a successful website. In order to create designs that work well and look good, an interactive designer must not only know all of the above, but also be able to communicate well with others. On top of all of this, a designer must also make the design *look* appropriate for the intended user(s) and conform to brand styles. Things change fast in this industry so it’s important for an interactive designer to keep up with the latest technology and trends. Of course understanding color, typography and layout for the web are important, but also understanding the technology a website is built on, browser(s) being used, development (coding), accessibility, usability, intuitive user experience, target market, search engine optimization (SEO), and mobile browsing experience are key. What it Takes to Be An Interactive Web DesignerĪn interactive web designer must understand and consider quite a few things to be able to create the ultimate blend of purposeful visuals and functionality. Understanding how users and technology communicate with each other is fundamental to this field. The focus of creating engaging interfaces with well thought out behaviors. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI (user experience/user interface), strategy and even a little bit of psychology.Īccording to, the definition of interactive design is: Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. graphic design branches off into print design, type design, logo design, and interactive design) and you can quickly see how it starts to become unclear for some as to what the differences between each type of design are. Add to those, the multiple facets of each (e.g. There are countless types of design, from graphic design and interior design, to fashion design and industrial design, the list goes on and on.
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